Professional
What a photographer website has to do.
You sell dates, and dates are exclusive. A calendar that shows what is still open closes the sale while they are still looking.
⟨ This is our criterion for the sector, not a measurement of yours. What your own site does today is a different question — and that one we measure. ⟩
The pages, at minimum
- Home
- Portfolio by type of work
- Packages & pricing
- About
- FAQ: timing, delivery, rights
- Book a session
Functions you lose customers without
- Session booking against real date availability
- Deposit or retainer taken at booking
- Package comparison
- Gallery delivery link
The proof your sector is expected to show
- A full portfolio of your own work
- Turnaround times in writing
- Contract and usage rights explained
- Reviews
What counts as a conversion
A booked date with the deposit already taken.
The package that covers it
Booking — $299 build + $49/moCustom work is quoted after we audit, never before. If your site already does all of the above, we will tell you and there is nothing to sell.