Professional
What a coaching & consulting website has to do.
There is nothing to browse: the call is the product. Every page should end at the same calendar.
⟨ This is our criterion for the sector, not a measurement of yours. What your own site does today is a different question — and that one we measure. ⟩
The pages, at minimum
- Home
- Who this is for
- Programs & packages
- About & credentials
- Approach or results
- Book a call
Functions you lose customers without
- Discovery call booking
- Program comparison
- Intake questions answered before the call
- Email capture with something worth downloading
The proof your sector is expected to show
- Credentials and certifications
- A method described in steps, not adjectives
- Client outcomes used with permission
- Engagement and refund terms
What counts as a conversion
A booked discovery call.
The package that covers it
Booking — $299 build + $49/moCustom work is quoted after we audit, never before. If your site already does all of the above, we will tell you and there is nothing to sell.