Beauty & wellness
What a massage therapy website has to do.
This is pure calendar business. Every hour left unbooked is gone for good, and most of the booking happens outside your working hours.
⟨ This is our criterion for the sector, not a measurement of yours. What your own site does today is a different question — and that one we measure. ⟩
The pages, at minimum
- Home
- Services by modality and length
- Pricing
- Your therapist
- First visit, what to expect
- Book
Functions you lose customers without
- Booking by service and duration
- Gift certificates
- Intake form completed before arrival
- Cancellation policy in plain sight
The proof your sector is expected to show
- State licence and certifications
- Modalities named, not the word relaxing
- A professional room, photographed
- Reviews
What counts as a conversion
A booked session, and the rebook taken before they leave.
The package that covers it
Booking — $299 build + $49/moCustom work is quoted after we audit, never before. If your site already does all of the above, we will tell you and there is nothing to sell.