Health & care
What a optician & eye care website has to do.
The exam is the door. Every other page exists to fill that appointment book.
⟨ This is our criterion for the sector, not a measurement of yours. What your own site does today is a different question — and that one we measure. ⟩
The pages, at minimum
- Home
- Eye exams
- Frames & lenses
- Contact lenses
- Insurance & vision plans
- Book an exam
Functions you lose customers without
- Exam booking
- Vision plans listed by name
- Frame gallery by style
- Contact lens reorder form
The proof your sector is expected to show
- Optometrist license
- Vision plans accepted, named
- The brands you actually carry
- Reviews
What counts as a conversion
A booked exam. Frames are sold in the chair, not on the site.
The package that covers it
Booking — $299 build + $49/moCustom work is quoted after we audit, never before. If your site already does all of the above, we will tell you and there is nothing to sell.