Food & drink
What a bakery website has to do.
The margin is in custom orders, and those arrive through a form with a date on it, not through an appointment slot.
⟨ This is our criterion for the sector, not a measurement of yours. What your own site does today is a different question — and that one we measure. ⟩
The pages, at minimum
- Home
- Everyday menu
- Custom cakes & orders
- Order form
- Hours & location
- About
Functions you lose customers without
- Custom-order form with date, size, flavour and a reference photo
- Everyday menu with prices
- Pickup cutoff times
- Holiday and seasonal preorders
The proof your sector is expected to show
- Photos of your own cakes
- Allergen information
- A lead-time policy in writing
- Reviews
What counts as a conversion
A custom order request, plus the walk-in traffic behind it.
The package that covers it
Essential — $199 build + $39/moCustom work is quoted after we audit, never before. If your site already does all of the above, we will tell you and there is nothing to sell.