Learning & kids
What a driving school website has to do.
You sell hours in a car. Booking them is literally the product.
⟨ This is our criterion for the sector, not a measurement of yours. What your own site does today is a different question — and that one we measure. ⟩
The pages, at minimum
- Home
- Courses & packages
- Prices
- Instructors & vehicles
- Requirements in your state
- Book a lesson
Functions you lose customers without
- Lesson booking by instructor and vehicle
- Package purchase
- A checklist of state requirements
- Pickup area
The proof your sector is expected to show
- State certification of the school and of the instructors
- Insurance and vehicle details
- Pass rates only if you can evidence them
- Reviews
What counts as a conversion
A booked first lesson, or a package bought outright.
The package that covers it
Booking — $299 build + $49/moCustom work is quoted after we audit, never before. If your site already does all of the above, we will tell you and there is nothing to sell.